Remember that in late 1999 everyone spoke about the millennium? Everywhere that I would turn to, I heard that word: Millennium.

It's a word being used a lot to make profit from it, besides the actual meaning of the beginning of a new 1000 years count.

Same thing is happening now with the non capital letter 'i' . You've guessed it right, it's because of Apple's successful, well very successful products, for example: iPad, iPod, iPhone, iTunes and the list continues.

Everyone wants to make profit from this very catchy 'i' addon to each word. For example, if I would decide to sell paper cups then I would call my site/business: iCup.

See, easy as that I made that name a Schick, exactly what I wanted to do. The gambling world didn't stay on the sides and quickly catch up with the 'i' trend and you can see for example terms like: iSlots, iCasino, iPoker, iRoulette and so on and so on.

There's a very popular slots game that goes by the name: Frog slots, I'm sure it will sound better and bring much more revenue if it will be called: iFrog Slots.

Same thing for iGlobal slots, it's just sound much better, there's nothing we can do about it.

Marketing is a key for a successful business, especially with casinos where the competition is sky high. Don't forget to use your 'i' each time you want to promote something.